Account Director
Buzz Creators
Jessica Apicella is an Account Director at Buzz Creators, a Westchester-based boutique public relations, marketing and brand building firm servicing the Metro NY area and beyond. With more than 12 years of experience, she has a strong passion for amplifying each client’s story and creating more buzz for and awareness of their organization, products, and services.
Jessica is responsible for managing the development and implementation of strategic PR and marketing programs for a variety of clients including CareMount Medical, Ridge Hill, Westchester County Association, ProHEALTH Dental, Barrie House Coffee Roasters, Stamford Symphony and more. Jessica also assists in new business development and, along with her team, oversees the firm’s day-to-day client activities, including developing strategic PR campaigns, media relations, social media, writing and editing, graphics design/branding, grand openings and special events, thought leadership, advertising and more. All of which are tailored to support each clients’ individual business goals.
Jessica first dipped her toe in the PR pool back in college, when she started a Digital Media Communications internship at NBC Universal, gaining some great media experience. Jessica moved her career forward at Thompson & Bender, a long-standing PR and marketing firm in Westchester County. There, she gained a wealth of knowledge and experience while growing from a Marketing Coordinator to Director of Marketing, Media and Special Events during her nine-year tenure. She managed day-to-day client relationships, developed marketing plans and managed events to meet the goals of each client.
In 2017, the Business Council of Westchester selected Jessica as a recipient of the “Rising Star: 40 Under 40” award which honors a group of diverse and highly talented individuals based on professional and/or entrepreneurial accomplishments, professional and/or business affiliations, and demonstrated leadership skills.
You won’t find anyone more organized, driven and skilled at multi-tasking then Jessica. She thrives in creative and collaborative environments. When dealing with the fast-paced world of PR, there are always challenges that arise or difficult requests that clients make. However, being able to get creative to make things work is what makes an exceptional marketing professional. One of Jessica’s favorite quotes to find inspiration from when things get difficult is “Nothing is impossible. The word itself says, I’m Possible”- Audrey Hepburn.
Jessica graduated with a bachelor’s degree from Muhlenberg College in Allentown, PA, majoring in both Media & Communications and Psychology. Supporting the local community and fresh food is a big passion of hers, so on weekends you can find her managing the TaSH Farmers Market where she lives in Tarrytown, NY.
